Santa Tecla te mueve. 

El Salvador, a small yet beautiful country located in Central America, also known colloquially as "El Pulgarcito de America" (the thumb of America). It is the home to some of the happiest people and most hardworking. El Salvador currently has a vast visual communication problem with public organizations, including the public transportation system. 

This project aims to create a visual identity and organization for Santa Teclas public transportation.  

We used a fun pattern inspired by people's position inside the bus to introduce Santa Teclas transportation's new brand identity; we named it Santa Tecla Te Mueve (Santa Tecla Moves You). 

This design will be exhibited around the city to get people apprised about the new transportation visualization.